KENT KEASLER

President

Kent joined the company in 1980. He is a native of Gadsden, Alabama, and recieved both his undergraduate and MBA degrees from the University of Alabama. He also completed the prestigious marketing program at Harvard Business School, where the emphasis was on brand development and brand planning. He spent ten years in key brand management positions with Royal Crown Cola Company and with L’eggs Products, the world’s leading hosiery brand. His specialty was identifying, testing and introducing new brands for the company. During this time he gained strong experience in various marketing research techniques and uses of research information. Kent has managed the company since 1980. His strong marketing background and disciplined approach to marketing and advertising distinguished the company early…this approach continues to be true today. Kent was selected as the Silver Medal award winner in 2001 by the Chattanooga Advertising Federation.